The gift that isn't cash

You worked it out the hard way.
They don't have to.

Twelve months of Akrue. The money stuff nobody explains: payslips, tax, super, and how investing actually works. Real market data, no real money at risk.

Give Akrue See what's inside
What nobody explained

Which of these did anyone
actually sit down and explain to you?

Tap the ones nobody ever walked you through. Be honest.

Neither did anyone explain them to your kid.

The difference is, now there's somewhere to learn it.

It's not that they're bad with money

They were never told.

A first job doesn't come with instructions. Neither does a payslip, a tax return, or a super statement. Most young Australians work out money by getting it wrong first, and the mistakes at 18 are the expensive kind, because they're the ones that set the habits.

"I just spent it on dumb shit."
— 17, apprentice
"I wasted $29,000 by the time I was 19. Nobody ever taught me what money was worth."
— father of three
"What's an ETF and how do I buy one?"
— 46, working full-time his whole life

Real quotes from Akrue's own research conversations, shared with consent.

You were probably going to give them money

$200 lasts a fortnight.

There's nothing wrong with cash. But you already know where it goes, and so do they. This is the version they still have in ten years.

We'd rather they learned what to do with $200 than got given it twice.

You're not buying them twelve months. You're buying them the next forty years of knowing what's being said. See why this lasts →

You've done this before

You paid for the driving lessons.
This is the other licence.

Nobody thinks twice about paying someone to teach a seventeen-year-old to drive. We just never built the equivalent for money.

Inside Akrue

What they actually get

App screenshot coming here

Survive: the bit school skipped

Payslips, tax, super, rent, debt. Where the money actually goes, and how to keep some of it.

App screenshot coming here

Practice on real markets

Live ASX and US market data, simulated money. They can make every beginner mistake at zero cost.

App screenshot coming here

Five minutes a day

Short lessons and a daily question tied to real news. Built to be a habit, not a course.

App screenshot coming here

Their mates, not their parents

Crews and leaderboards. They learn it alongside their friends, which is the only version anyone actually sticks with.

You can't invest what you never managed to keep.

The part that makes it work

You won't be able
to check on them.

Their account is private. You won't see their trades, their scores, or whether they opened it today. We know that's not what you want to hear.

It's also the reason they'll use it. Anything that feels like being monitored gets ignored, and we'd rather build the thing they actually open.

How gifting works

Four steps, plainly

Pick a date. Christmas morning, their birthday, the day results come out. We'll deliver it then.
Write them something. A line or two. It matters more than you'd think, and we'll help if you're stuck.
They get a code. By email, and a card you can print or post if you'd rather hand it over.
Their year starts when they start. Not when you buy. No pressure, no clock running down.
If you're stuck on step 2: solidarity works "Nobody taught me this stuff either. Thought you might as well get a head start."
…and so does a dare "Bet you can't hold a 7-day streak."
✓ Never auto-renews. We'll never charge you again. ✓ The code never expires. ✓ For 16 and over. ✓ No real money is ever at risk.
When

Made for milestones

Every one of these moments comes with new money decisions. Tap one to see what changes, and what Akrue covers when it does.

What Akrue covers here
    One card. No asterisks.
    Pricing coming soon
    Twelve months of Akrue, one payment.
    A Crew Pass for two kids is coming too: one household, they compete with each other.
    Never auto-renews. No card details stored. Cancel nothing. It just ends.
    What you're probably wondering

    Fair questions

    Will they actually use it?
    Honestly, some won't. That's why the first week is built around doing rather than reading: they place their first practice trade in about ninety seconds, before a single lesson. And it's why we don't let you monitor them.
    Is 16 too young? Is 22 too old?
    It's built for 16 to 28. The trigger is a first pay cheque, not a birthday.
    Is this financial advice?
    No. Akrue is general financial education. Nobody at Akrue tells anyone what to buy, and no real money moves. There's a plain-English explainer at Is this financial advice?
    Can they lose money?
    No. Every trade uses simulated money on real market data. That's the point.
    I don't understand investing myself. Will I look silly?
    Most of Akrue isn't investing: it's payslips, tax, super and budgeting. And you're not the one taking the lessons.
    What happens after twelve months?
    It ends. We'll tell them beforehand and they can choose to continue themselves. You'll never be charged again.
    What if they already know all this?
    The first thing they do skips them past what they already know.

    The thing you wish someone
    had told you.

    Twelve months. Starts whenever they're ready. Join the gift waitlist and you'll be the first to know when gifting opens, pricing included.

    Gifting opens in September. Join the list and we'll tell you the moment it's live.

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